User Experience

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Point of Action Marketing

the website search tool is displayed in front of an orange and blue sky with clouds

Test your internal site search! Improve UX and conversions with the right tool set.

It is so common to see websites that only leverage an internal site search tool that came default with the website platform they are using. This is a missed opportunity as these tools tend to have the bare minimum when it comes to intelligence, flexibility, marketing capabilities, and analytics features. Perform a test on your own website and search the top 5-10 terms that are most critical to your business. If you weren’t satisfied read our blog to learn what to look for in a new solution.

a person using a laptop with the text user experience analysis on a budget

Improve Your Website User Experience on a Budget

Your website should always be changing and adapting based on user data. You, your family, coworkers, and employees are too close to the brand and website to give accurate feedback. It may be tempting to enlist their feedback, but just remember... they are not your real audience so their influence can push you further from your goal. Read about how to collect the data you need and analyze it to improve your website conversions.