Not everyone is a professional designer, but everyone can tell the difference between a DIY brand and a professional brand. One looks expensive, and one looks cheap. One looks thoughtful and custom and one looks new, inexperienced, and amateur. That’s not to say there’s not a place for DIY brands, just that they’re not the same! Your brand is not and should not be an afterthought to your business. It IS your business. Your ideal clients don’t see what you think about. They don’t see the…