ESSE Counselling | Visuals The brand identity for @essecounselling was all about striking the balance between ultra minimalism and approachable care, two things that you wouldn’t naturally expect to occur together. Drawing inspiration from minimalist fashion brands, we envisioned an identity that blends the editorial quality of high-end design with the warmth and approachability of an inclusive therapeutic space. Anchored in neutral tones, clean typography, and subtle organic illustration...