Research publications

24 Pins

· Last updated 1mo

Curated by

Nuria Recuero Virto

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Technology Acceptance Model

Instagram Effect

Destination Marketing

Human Resource Management

Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums

Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums 🔍 Our study, based on 956 responses, examines how Instagram 📱 influences the decision to visit the Golden Triangle of Art 🎨. 📖 Learn more: https://doi.org/10.1016/j.jdmm.2024.100881 🌐 Discover how technology is reshaping museum visits.

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How can European museums reach sustainability

🏛️ This study examines 549 European museums using PLS-SEM: - Reputation for quality, prestige, innovation, and value for money positively influence sustainability. - Strong link found between market orientation and innovation. Practical insights for museum managers: - Emphasizes importance of customer value and innovation for sustainability. - Encourages employee involvement in decision-making. 🔍 #MuseumSustainability #MarketOrientation #CustomerValue #Innovation

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Economic Sustainability

Archaeological Site

Tourism sustainability in archaeological sites

🌍 This paper proposes a model using qualitative and quantitative approaches: - Market orientation and innovativeness positively impact tourism sustainability. - Tourist functionality influences market orientation. Insights aid managers in enhancing social and economic sustainability at archaeological sites. 🔍 #TourismSustainability #ArchaeologicalSites #MarketOrientation #Innovativeness

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The cornerstones of museum performance. A cross-national analysis

Increasing competition among leisure attractions is hindering museum socio-cultural and economic performance. This study analyses the impact of innovation and market orientation on museum performance. #MuseumManagement #Marketing #Museum Performance #amusement

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Peru

Archaeology

Community Involvement

Sustainable Tourism

To Study

Benefits

Residents' attitude as determinant of tourism sustainability: The case of Trujillo

🌍 Research on Tourism Sustainability at Peruvian Archaeological Site (Huacas del Sol y la Luna, Peru) : Uses PLS-SEM to study: - Perceived benefits' impact on sustainability. - Stronger influence of community involvement over attachment on benefits. Insights inform sustainable tourism strategies. 🔍 #TourismSustainability #CommunityInvolvement #Archaeology

a poster with the words, do museum websites most visitors'intentions? a pls multigroup comparison

Modern Museum

Cultural Experience

E Learning

Digital Transformation

Learning Resources

Tools

Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison

🏛️ Today, museums are investing heavily in their websites not just to inform but to enhance visitor experiences both online and onsite. Initially designed for basic information, modern museum websites now offer interactive tools and e-learning resources, enriching the digital visitor journey. Explore how these platforms are transforming museum engagements and expanding access to cultural experiences! 🖥️ #MuseumWebsites #VisitorExperience #DigitalTransformation #CulturalHeritage

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Optimizing website quality: The case of two superstar museum websites

Study compares Prado and Thyssen-Bornemisza museum websites, finding website quality impacts e-loyalty and trust. Trust positively influences e-loyalty and perceived control, revealing no significant differences between museum websites. 🏛️ #MuseumManagement #WebsiteQuality #Eloyalty

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Marketing Manager

Research Paper

Investment

Perceived relationship investment as a driver of loyalty: The case of Conimbriga Monographic Museum

Study finds perceived relationship investment positively impacts visitor loyalty. Benefit convenience boosts relationship investment, while access convenience shows no significant effect. 🏛️ #VisitorLoyalty #MuseumManagement

Do isolated packaging variables influence consumers' attention and preferences?

This study uses EEG and eye-tracking to explore how images, texts, and colors on packaging affect consumer attention and preferences. Visual elements boost attention, while color changes don't have a significant impact. Neurophysiological effects often differ from subjective preferences. 🧠 #ConsumerResearch #Neuroscience #PackagingDesign

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Archaeological tourism: looking for visitor loyalty drivers

This study on the Pyramids of the Sun and the Moon in Peru finds that perceived value significantly impacts visitor loyalty. New service bonds also influence revisit intentions, mediated by perceived value. 🏛️ #TourismResearch #VisitorLoyalty #RevisitIntention

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Facebook’s power: factors influencing followers’ visit intentions

This study explores how Facebook Fan Pages impact museum visit intentions through content quality and customer service perceptions. 🏛️ #MuseumMarketing #SocialMedia #VisitIntention

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Robots, Artificial Intelligence, and Service Automation to the Core: Remastering Experiences at Muse

🎨🤖 Discover how museums innovate with robots, AI, and automation to enhance visitor experiences and preserve cultural heritage. Explore the future of museum management and its impact on tourism. 🏛️ #MuseumInnovation #AI #Robotics #CulturalHeritage

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Sofia

Scanning Museumgoers Willingness to Pay More

Research on Spain's top museums, Prado and Reina Sofia, explores how loyalty, satisfaction, and museum image influence visitors' willingness to pay more. Results show positive and significant relationships, guiding strategies for improved visitor engagement. 🏛️ #MuseumManagement #VisitorExperience #TourismResearch

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Information Technology

Lessons from Lockdown: Are Students Willing to Repeat the Experience of Using Interactive Smartboard

Research from Complutense University of Madrid reveals how playfulness and content interestingness impact students' intention to use interactive smartboards in e-learning, offering insights for educational enhancements. Learn more: https://www.learntechlib.org/p/218560/ 🎓 #ELearning #InteractiveSmartboards #StudentEngagement

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Willingness to Pay More: The Quest for Superstar Museums

This research explores how museum image impacts visitor satisfaction and willingness to pay more. Using advanced analysis methods on data from two Mexican museums, the study found positive relationships across factors with slight variations in word-of-mouth influence.🏛✴️ Learn more: http://www.hippocampus.si/ISSN/2335-4194/14.101-114.pdf 🏛️ #MuseumManagement #VisitorExperience #TourismResearch