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iformat | Blog Posts

Visit our digital and web strategy blog here: http://www.iformat.com.au/web-strategy-blog. Follow for our blog posts on content marketing, copywriting, social media news and web design advice and trends.
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iformat
the words, signs you need a website redesign are in front of a colorful background
User Experience
Make A Website
Professional Web Design
Web Design Tips
Website Redesign
Design Advice
The Signs
Do You Need
How Can
Is It Time for a Website Redesign? Here's the Signs
Slow loading times, confusing navigation, or simply that outdated or tired feeling can all make a website not only look old, but work poorly. The most important aspect of your website is user experience. How can you improve your site? And, how can you recognise the signs of a tired website? Check out this blog post!
Are you effectively managing your business' LinkedIn Company Page? Are there some things you're doing that perhaps you should leave for Facebook? How can you make the most of LinkedIn for business and grow your profile? Find out here. Living Books, Love Tips, Self Acceptance, Crash Course, Self Care Activities, Mindful Living, Self Care Routine, Simple Living, Simple Life
Living Books
Love Tips
Self Acceptance
Crash Course
Self Care Activities
Mindful Living
Self Care Routine
Simple Living
Simple Life
The DOs and DON'Ts: How's Your LinkedIn Company Page?
Are you effectively managing your business' LinkedIn Company Page? Are there some things you're doing that perhaps you should leave for Facebook? How can you make the most of LinkedIn for business and grow your profile? Find out here.
two blue twitter birds with palm trees in the background that says, what do you do when you find a twitter account?
Carbon Copy
What Happened To Us
Photo Logo
Find Someone
Social Media Strategies
Cover Photo
New Tricks
What Happened
Twitter Impersonation Account (Part 1): Follow Up
Has this ever happened to you? It happened to us... and man was it weird! We found a Twitter account with the exact same cover photo, logo, and description. Basically a carbon copy of our Twitter. This is how we handled it...
the history of blogging from online dairies to business blogs and content marketing
Marketing Strategies
Online Blog
Online Diary
Content Marketing Strategy
Content Writing
Seo Tips
Business Blog
The History
The History of Blogging
Ever wondered how online blogging began? How about the number of blogs that were online in 1999? Find out about the history of blogging, from the humble online diary, or 'web log', to today's dynamic business blogs and comprehensive content marketing strategies.
a black hat is shown with the title, how to spot a cheap seo company?
Content Marketing
Web Design
Realistic Goals
A Staff
Seo Techniques
Page One
Seo Company
A Small
"Get to page one on Google" – OK, but for what phrase? Can I beat huge corporations, when I'm just a small business with a staff of 5? Realistic goals, please!
an open book with the words mobilegedon ranks your website on a page - by - page basis
Digital Marketing
Website Responsive
Seo Blog
Marketing News
Seo Agency
Up To Date
Melbourne
iformat SEO Blog | Adwords Blog | Web Strategy Blog
Mobilegeddon, Google's April Algorithm Update, ranks pages of a website on a page-by-page basis. Is your entire website responsive? Find out what you need to do to ensure your mobile rankings don't suffer!
an aerial view of a city with text that reads, mobliegeddon this google algorithm update identifies the importance of response and mobile - friendly website
Mobile Friendly Website
April 21
Have Some Fun
Some Fun
You Must
Blog Post
Mobilegeddon: Google Algorithm Update
Mobilegeddon is coming! OK, so we've had some fun being a touch dramatic. But it is serious! If you're not providing visitors a mobile-friendly website, your mobile search rankings are about to suffer. April 21 is not far away! Check out our blog post for more details on Google's bit update.
a person typing on a laptop with the text, the content creation sheet writing for the web and social media
Social Media Cheat Sheet
Facebook Advertising
Content Planning
Website Content
Big Business
Facebook Ads
Cheat Sheet
Temporarily Unavailable
The Content Creation Cheat Sheet
The Content Creation Cheat Sheet: do you know what kinds of posts you should be creating for social media? If you're in need of some copywriting and content help, whether it's website content or social media post curation and creation, you should check out our blog post.
a poster with the words, why you need a responsible website before it's too late
Responsive Website
Too Late
Blog Posts
Why You Need a Responsive Website?
Why do you need a responsive website? Err, poor user experience, higher bounce rates and unfavourable search results are just some of the downfalls of a desktop-only website. Find out more in our blog post, Why you need a responsive website (before it's too late!)
a blue background with an orange text that reads information blog posts on the bottom right corner
Stay Up
iformat SEO Blog | Adwords Blog | Web Strategy Blog
All our blog posts!
the bentley motors ltd website is displayed
Dos And Don'ts
Best Brands
Good Brands
The Professional
Social Network
The DOs and DON'Ts: How's Your LinkedIn Company Page?
How are some of the best brands using #LinkedIn to its fullest potential? And what should you avoid? Check out some DOs and DON'Ts of the professional social network. And how can you get employees engaged? Here are some of our favourite tips.
the dos and don'ts of linkedin for business
Etsy Business Plan
Only Connect
Linkedin Page
Build A Shed
Etsy Marketing
Linkedin Marketing
Thank You Messages
Building A Shed
The DOs and DON'Ts: How's Your LinkedIn Company Page?
So you’ve created a LinkedIn Company Page, uploaded your logo, and copied and pasted your website’s “About” section. I’m done, right? ...Not quite. If you manage your company's LinkedIn Page, you need to read this post!
a computer screen with the movie store on it's display and an amazon gift card
Xmas Shopping
New Blog Post
Love To Shop
Spending Money
Christmas Shopping
Holiday Season
Fashion Beauty
Online Shopping: How We're Shopping This Christmas
How are Australians spending money this holiday season? And how much of that is online? We love to shop online due to endless availability, competitive pricing, awesome shipping options, and the ease at which we can compare products! How much of your Xmas shopping was done online?
two circles with the words white and black on them, in front of each other
Is It Really Worth It
White Hat
Black Hat
Worth It
White Hat vs Black Hat SEO - what's it all about? Learn the dangers of practicing Black Hat SEO and why you WILL get caught by Google! Is it really worth it? Find out why we LOVE White Hat SEO.
the words seo and content marketing written in red on a white background with a pink ribbon
What Is Seo
Seo Content
Digital Strategy
Close Friends
Content Management
The Talk
SEO & Content Management Guide
There's been a lot of talk lately about the correlation between SEO and content marketing. As content marketing has developed very strongly this past year, we take a look at the relationship between the two. Our director, Declan, presented a talk to our friends at Red Robyn Design and 50 of their small business clients. Watch the talk here.