Branding tips

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dos and donts of branding

Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

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an info sheet with the words brand strategy written in different colors and font, on top of

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.

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pie chart describing brand strategy. The sections are 1.) vision, 2.) value, 3.) voice, 4.) visual identity

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

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the key elements to build brand style guide

What is a brand style guide and why every company should have one? Learn how to build a great visual guide with this graphic design guide.

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the visual branding process is shown in blue and gold colors, with different font styles

The visual elements are a critical component of branding. They make your brand recognisable and when it’s done consistently, it makes a brand memorable. Here are 12 important elements that impact your brand visibility. Make sure they all work together. Save and follow @kenny.kenray for tips that will improve your design strategy. #brandingdesign #businessofdesign #designstrategy #designbusiness #graphicdesigning #graphicdesign #graphicdesigner #graphicdesignresources #graphicdesigntips #...

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a woman working on her laptop with the words how to build a wow brand in front of her

Who is this post for? It’s for you if: * You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer. * You’re just starting out and are unsure of what kind of business you really want to build * You’re launching a new product or service and want it to sell really well right away. * You want to pivot and start engaging a different type of…

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Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

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a green background with the words 3 branding mistakes that make your business look cheap on it

The last thing you want as a business is to look cheap in front of dream clients. You want to show up confident in your business branding. We're here to share tips for creating a brand you're proud of. Read blog post to learn how to DIY branding the right way!

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the words how to build a strong brand and not just a business on top of it

Do you sometimes ever wonder if your business' branding is effective? If this is the case, learn these 4 ways how to start building a brand with a solid brand strategy, improved brand image, to create visibility and brand awareness for your business. building a successful brand | how to brand your business | brand building tips | brand building ideas for social media

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the cover of how to stand out in an overstatulated market, with text overlaying it

Do you ever feel like just another photographer in a sea of photographers? Or struggle with thoughts like, “Why would anyone ever hire me over someone else? There are so many photographers out there! The market is oversaturated with photographers.” If so, I wrote this post for you, because a. I’

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the cover of 11 ways to build pre - launch buzzz, with text overlaying it

11 ways to build buzz around your online launch so your audience is primed to buy! Tips for your content strategy, email marketing, social media to PR efforts, to tee up your launch strategy for optimal brand engagement, sales, and success. Hype up your audience and get noticed with these always up-to-date marketing tactics.

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