Coco Chanel

Mademoiselle Gabrielle «Coco» Bonheur Chanel (1883-1971). Chanel succeeded in packaging and marketing her own personal attitudes and style, making her a key arbiter of women's taste throughout the twentieth century. Coco Chanel is noted as having liberated the female body. . . . . . "I invented my life by taking for granted that everything I did not like, would have an opposite, which I would like.' -- Gabrielle 'Coco' Chanel